The main objective of submitting a business proposal is to offer a solution to a problem faced by a prospective client. This part should be as detailed as possible, and able to address each and every need you have discovered.
Finish Confidently. Here’s your chance to persuade your prospective client by convincing them as to why they should choose your proposal over others. Highlight successful projects you’ve completed for other clients in the past and don’t be shy about pointing out your strengths.
Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
The first step to getting more clients is to convince them that you understand their needs better than anyone else. That’s where the problem statement comes in. A successful business proposal must be one that is able to describe to the client what these needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know what those problems are?
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