Relate to Your New Client by Describing Their Situation. Describe the current situation or problem that your prospective client is facing. If, for example, your new client is a company looking for a better-designed website to raise conversion rates, you need to start your proposal by identifying what challenges they’re facing.
For many clients, the pricing information is what will make them decide whether they would offer you the contract or not. How to write this part greatly depends on the solution or solutions you included in the previous segment. If the solution proposed will only entail a short period of time, a Fee Summary will suffice. For longer projects, segment these payments to specific milestones in a Fee Schedule list.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own.
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