A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own.
One of the most crucial skills that small business owners, solopreneurs and freelancers in any industry have to master is making the perfect proposal. Proposals are absolutely essential to your success, as they have the power to land you new clients and projects that can take your brand and income to new heights.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
Although business proposals present the same information and have the same layout, it’s important to take time and make each one unique. Each project is different, even if it’s with the same company. Remember, a business proposal must show how you or your company can help a potential client.