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If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
And how do your current business card designs look, is their design still current, or are they starting to look dated? Would you feel excited and proud handing them to a new lead? You want your cards to come across as vibrant, modern, and fresh. They need to represent your brand and business, carry the personality and message of your company, and encourage prospects to connect with you.
There are a lots of ways to make a visual statement with your business card. Whether it is adding a dash of playful creativity or introducing photos in an unexpected style. Making great use of icons, adding your logo and embellishments, or giving a visual nod to your expertise, are excellent ways to punch up your business card. Your design should make a visual statement that gives the innovative feel of your business to every prospect you hand your card to.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
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