Relate to Your New Client by Describing Their Situation. Describe the current situation or problem that your prospective client is facing. If, for example, your new client is a company looking for a better-designed website to raise conversion rates, you need to start your proposal by identifying what challenges they’re facing.
Explain How You’re Going to Solve Their Problem. Be a problem solver. Outline your objective and method for addressing your prospective client’s problem and how you’re going to solve it for them. In the above example, maybe there hasn’t been sufficient A/B testing to determine what page design iterations works and which don’t. You could potentially offer this as part of your strategy to tackle their poorly converting site.
A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own.
Use Professional Binding. Submit your business proposal properly by using professional binding. Also ensure that you hand over numerous copies so that all the key decision-makers have their own physical copies.
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