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A beautifully created and well-written proposal can land you new clients, jobs, and projects that you might never have dreamt of before. All that consequently leads to your solopreneur brand only getting bigger and more well-known, which is the ultimate goal. Writing great proposals, submitting winning bids, and tracking client payments are an important part of running a successful business.
Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly. The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.
When creating a proposal, you will need to identify which format is most suited to your audience, or, in other words, the purpose of your proposal. Whatever this might be, there is a Word template to fit. Here are some proposal letter templates to show how each format is tailored to the needs of the writer and recipient.
Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
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