A business plan gives an outline of your business, the market in which it will operate and how it aims to make money - and should answer this question: why will your business succeed when so many others fail?
Business/Industry Overview contains an overview of the industry and how your business will compete in the sector. Describe the overall nature of the industry, including sales and other statistics. Include trends and demographic, economic, cultural, and governmental influences. Describe your business and how it fits into the industry. Describe the existing competition. Describe what area(s) of the market you will target and what unique, improved or lower cost services you will offer.
Be specific. Being specific is just as important as being concise. The details will help you drill down into how you will actually deliver your plan.
Think you have a great idea for a business? That best way to find out is to do your background research and write a business plan to see if your idea is feasible. The simple business plan template presented here can get you started on creating a business plan for your new enterprise.