Every project is different. But every winning proposal follows the same basic structure. Once you understand this structure, you’ll save time and land more clients. Instead of starting from scratch, you can create a proposal template you can customize for every project.
Detail the Cost and Time Involved. No client enjoys coming in over-budget for any job or project, but all clients appreciate knowing exactly how much time and money can be expected of them if they choose you for this specific project. Spell out the timeline of when and how you’ll do what with a best estimate. Are you going to interview your clients at the start of next month to figure out where their site is losing money? Will you begin wireframing your redesign iteration shortly thereafter?
One of the most crucial skills that small business owners, solopreneurs and freelancers in any industry have to master is making the perfect proposal. Proposals are absolutely essential to your success, as they have the power to land you new clients and projects that can take your brand and income to new heights.
Before you get started with your proposal, you’ll want to understand what a business proposal is (there’s a lot of confusion around this), and how to best structure a persuasive business proposal.
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