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Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
Turn your brand values into a business card design. Do this by thinking about the customer you’re trying to impress, and deciding what would tell the story of your business for that customer. Your images (if you use any), colors and textures should all be consistent with your existing marketing materials, and all of those should be right in line with the brand values that distinguish your business from everyone else.
If your company is all business, your cards should be too; stick to classic designs with minimalist looks and elegant fonts and colors. If your brand is more creative, artistic or playful, you’ve got liberty to use bold images, arresting colors, unusual shapes or humor to get your message across.
Two individuals with their heads buried in their phones typing away woould not create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.
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