Make a Winning Business Proposal! When you write a proposal, you’re really taking control of the future of your small business and brand, so you should put a good deal of thought and preparation into the final presentation.
One of the most crucial skills that small business owners, solopreneurs and freelancers in any industry have to master is making the perfect proposal. Proposals are absolutely essential to your success, as they have the power to land you new clients and projects that can take your brand and income to new heights.
If you’ve worked with a client before, convincing him or her to hire you on retainer (an ongoing basis) is one of the most effective ways to increase your income. Familiarity with your client’s unique needs, work style, and industry are all powerful motivators to convince them to choose you instead of anyone else.
A business proposal is a request by a business or individual to complete a specific job or project; to supply a service; or in some instances to be the vendor of a certain product. It is not a business plan. While you might use your business plan to help inform your business proposal when you’re writing it, these documents are not one and the same.
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