If you’ve worked with a client before, convincing him or her to hire you on retainer (an ongoing basis) is one of the most effective ways to increase your income. Familiarity with your client’s unique needs, work style, and industry are all powerful motivators to convince them to choose you instead of anyone else.
Relate to Your New Client by Describing Their Situation. Describe the current situation or problem that your prospective client is facing. If, for example, your new client is a company looking for a better-designed website to raise conversion rates, you need to start your proposal by identifying what challenges they’re facing.
A business proposal is a request by a business or individual to complete a specific job or project; to supply a service; or in some instances to be the vendor of a certain product. It is not a business plan. While you might use your business plan to help inform your business proposal when you’re writing it, these documents are not one and the same.
Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly. The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.
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