Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
Finish Confidently. Here’s your chance to persuade your prospective client by convincing them as to why they should choose your proposal over others. Highlight successful projects you’ve completed for other clients in the past and don’t be shy about pointing out your strengths.
Make a Winning Business Proposal! When you write a proposal, you’re really taking control of the future of your small business and brand, so you should put a good deal of thought and preparation into the final presentation.
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