A business proposal is a request by a business or individual to complete a specific job or project; to supply a service; or in some instances to be the vendor of a certain product. It is not a business plan. While you might use your business plan to help inform your business proposal when you’re writing it, these documents are not one and the same.
The strength of a solid proposal also rests on how your proposal looks and how you present it. A professional business proposal template will help you land a new client project and close the deal. The right project proposal can make the difference between getting the client project you want and missing out on great business opportunities.
Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
Detail the Cost and Time Involved. No client enjoys coming in over-budget for any job or project, but all clients appreciate knowing exactly how much time and money can be expected of them if they choose you for this specific project. Spell out the timeline of when and how you’ll do what with a best estimate. Are you going to interview your clients at the start of next month to figure out where their site is losing money? Will you begin wireframing your redesign iteration shortly thereafter?