A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
A professional business card needs to fit the branding of your business, display your logo prominently, and highlight your website and contact details, so the people you connect with can find you online, on social, or via email.
A well-designed business card is a potent brand symbol to use, too. It can showcase your brand s style, creativity, and get you noticed and remembered. These are all great reasons to have a card. One final reason to carry cards? Having them on hand shows people that you really do mean business, and that you are always prepared to conduct it.
Turn your brand values into a business card design. Do this by thinking about the customer you’re trying to impress, and deciding what would tell the story of your business for that customer. Your images (if you use any), colors and textures should all be consistent with your existing marketing materials, and all of those should be right in line with the brand values that distinguish your business from everyone else.
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