A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Gone are the days when people carried their business cards with them so that they could give these small paper business cards to colleagues and business associates. The small paper business cards where often made of high quality paper that included business and contact information of the person. Nowadays people are opting to create virtual business cards that are online business cards that can be directly sent to associates directly online.
Laser cuts, die cuts and presses can leave a striking void in or pattern on your card. This kind of design can make your card memorable, because it looks and feels one-of-a-kind—just like your business. Folds give your cards a sophisticated look and also allow you more room for information and design elements.
There are a lots of ways to make a visual statement with your business card. Whether it is adding a dash of playful creativity or introducing photos in an unexpected style. Making great use of icons, adding your logo and embellishments, or giving a visual nod to your expertise, are excellent ways to punch up your business card. Your design should make a visual statement that gives the innovative feel of your business to every prospect you hand your card to.
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