Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
For many businesses, one of the biggest challenges of designing business cards is coming up with something truly original. Fortunately, there are plenty of great ways to break away from the norm and create something truly striking. Special treatments are like shiny objects (sometimes literally): they can be very exciting and appealing. But do not let your original excitement make you go overboard. Choosing one two unique elements will let you stand out without being gaudy.
Do not forget that the back of your business card is prime real estate to make use of. Add a business card background design that’s meaningful to your brand or business. Showcase images of your work. Or give a special offer, promote a high value giveaway, or direct prospects to an engaging landing page.
The most common business card size is 84 mm by 55 mm, or 3.5 inches by 2 inches. You can go bigger, but if you do your cards are less likely to be kept. If you go smaller, you have a better shot, as long as they still fit in a typical card folio. Any non-traditional size is going to cost you more money.
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