A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Special finishes can make your cards stand out. Metallic ink, foil blocking, and spot-UV are special finishes that are perfect for helping your cards stand out in a crowd. These details can maintain a simple, classic look but add a level of elegance and memorability to your business cards.
Gone are the days when people carried their business cards with them so that they could give these small paper business cards to colleagues and business associates. The small paper business cards where often made of high quality paper that included business and contact information of the person. Nowadays people are opting to create virtual business cards that are online business cards that can be directly sent to associates directly online.
Do not forget that the back of your business card is prime real estate to make use of. Add a business card background design that’s meaningful to your brand or business. Showcase images of your work. Or give a special offer, promote a high value giveaway, or direct prospects to an engaging landing page.
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