Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly. The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.
If you’ve worked with a client before, convincing him or her to hire you on retainer (an ongoing basis) is one of the most effective ways to increase your income. Familiarity with your client’s unique needs, work style, and industry are all powerful motivators to convince them to choose you instead of anyone else.
Although business proposals present the same information and have the same layout, it’s important to take time and make each one unique. Each project is different, even if it’s with the same company. Remember, a business proposal must show how you or your company can help a potential client.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
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