Make a Winning Business Proposal! When you write a proposal, you’re really taking control of the future of your small business and brand, so you should put a good deal of thought and preparation into the final presentation.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
Your business success and income always depends on having a regular stable of clients, but sometimes, old clients may not throw you as much business as usual. That’s why being able to submit high-quality and persuasive proposals on a regular basis to various prospects is the key to always keeping your doors open as a small business.
The first step to getting more clients is to convince them that you understand their needs better than anyone else. That’s where the problem statement comes in. A successful business proposal must be one that is able to describe to the client what these needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know what those problems are?
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