Executive Summary. The executive summary goes near the beginning of the plan but is written last. It should provide a short, concise and optimistic overview of your business that captures the readers attention and gives them an interest in learning more about it. The executive summary should be no more than 2 pages long, with brief summaries of other sections of the plan.
Be specific. Being specific is just as important as being concise. The details will help you drill down into how you will actually deliver your plan.
A standard business plan consists of a single document divided into several sections, including a description of the organization, the market research, competitive analysis, sales strategies, capital and labor requirements, and financial data.
Title Page. Enter your business information including the legal name, address, etc. If you already have a business logo you can add it at the top or bottom of the title page.
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