While it’s not essential to have a business plan, you may find it easier to get funding if you have one that is well thought out and contains all of the necessary detail about your prospective business.
Executive Summary. The executive summary goes near the beginning of the plan but is written last. It should provide a short, concise and optimistic overview of your business that captures the readers attention and gives them an interest in learning more about it. The executive summary should be no more than 2 pages long, with brief summaries of other sections of the plan.
Your business plan should provide certain details about your idea, including your intended market and the industry in general. Using a business plan template will ensure that you don’t overlook any important information.
Sales and Marketing Plan. A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.