Although presentation counts, as you saw with these proposal templates, that’s not the only thing that matters. Even with these stellar business proposal templates, the content is still critical, and that’s up to you to create.
When creating a proposal, you will need to identify which format is most suited to your audience, or, in other words, the purpose of your proposal. Whatever this might be, there is a Word template to fit. Here are some proposal letter templates to show how each format is tailored to the needs of the writer and recipient.
Explain How You’re Going to Solve Their Problem. Be a problem solver. Outline your objective and method for addressing your prospective client’s problem and how you’re going to solve it for them. In the above example, maybe there hasn’t been sufficient A/B testing to determine what page design iterations works and which don’t. You could potentially offer this as part of your strategy to tackle their poorly converting site.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
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