A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Two individuals with their heads buried in their phones typing away woould not create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.
Do not forget that the back of your business card is prime real estate to make use of. Add a business card background design that’s meaningful to your brand or business. Showcase images of your work. Or give a special offer, promote a high value giveaway, or direct prospects to an engaging landing page.
Most business cards are paper, although there are lots of other options, from plastic and wood to metal and slate. Assuming you go with paper, you need to choose thickness, coating, color and weight. All of these can affect the price.
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