A well-designed business card is a potent brand symbol to use, too. It can showcase your brand s style, creativity, and get you noticed and remembered. These are all great reasons to have a card. One final reason to carry cards? Having them on hand shows people that you really do mean business, and that you are always prepared to conduct it.
Standard business cards are printed on cardstock, but you can opt for wood, slate, plastic or metal. This is another fantastic way to create a business card that will be kept and remembered. Not every printer offers plastic, wood, or metal business card prints, so if you are interested in this treatment make sure to source your printer before designing your cards. If you are using plastic, consider whether you want frosted, opaque or transparent and design accordingly.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
The most common business card size is 84 mm by 55 mm, or 3.5 inches by 2 inches. You can go bigger, but if you do your cards are less likely to be kept. If you go smaller, you have a better shot, as long as they still fit in a typical card folio. Any non-traditional size is going to cost you more money.
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