Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly. The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.
In today’s cut-throat business world, entrepreneurs find themselves spending hours upon hours submitting business proposals to potential clients, and not get any results. On the other hand, there are those that are like snipers, able to get the contract after just submitting one business proposal.
Although business proposals present the same information and have the same layout, it’s important to take time and make each one unique. Each project is different, even if it’s with the same company. Remember, a business proposal must show how you or your company can help a potential client.
Explain How You’re Going to Solve Their Problem. Be a problem solver. Outline your objective and method for addressing your prospective client’s problem and how you’re going to solve it for them. In the above example, maybe there hasn’t been sufficient A/B testing to determine what page design iterations works and which don’t. You could potentially offer this as part of your strategy to tackle their poorly converting site.