Relate to Your New Client by Describing Their Situation. Describe the current situation or problem that your prospective client is facing. If, for example, your new client is a company looking for a better-designed website to raise conversion rates, you need to start your proposal by identifying what challenges they’re facing.
Your business success and income always depends on having a regular stable of clients, but sometimes, old clients may not throw you as much business as usual. That’s why being able to submit high-quality and persuasive proposals on a regular basis to various prospects is the key to always keeping your doors open as a small business.
How to Create a Proposal. There are many things you will need to cover in your proposal letter. Each different part has a purpose, and altogether they should set out clearly the reason for the letter. Here are five sections that need to be included: Introduction, What is the problem?, How will you solve the problem?, Cost/Schedule, Executive summary.
Types of proposalsProposals are produced for many different purposes, but they can be split into two categories: solicited and unsolicited.
- The solicited proposal usually begins with a request for a proposal (RFP). Many companies will use an RFP template to give potential suppliers details of what they are looking for in a bid. It will usually give a timeline of when items are due and what they are looking for in the document.
- The unsolicited proposal is initiated by the person who writes it. The writer usually submits it because they have an idea they want to pitch or they want to sell something.