If you’ve worked with a client before, convincing him or her to hire you on retainer (an ongoing basis) is one of the most effective ways to increase your income. Familiarity with your client’s unique needs, work style, and industry are all powerful motivators to convince them to choose you instead of anyone else.
Your business success and income always depends on having a regular stable of clients, but sometimes, old clients may not throw you as much business as usual. That’s why being able to submit high-quality and persuasive proposals on a regular basis to various prospects is the key to always keeping your doors open as a small business.
Every project is different. But every winning proposal follows the same basic structure. Once you understand this structure, you’ll save time and land more clients. Instead of starting from scratch, you can create a proposal template you can customize for every project.
Relate to Your New Client by Describing Their Situation. Describe the current situation or problem that your prospective client is facing. If, for example, your new client is a company looking for a better-designed website to raise conversion rates, you need to start your proposal by identifying what challenges they’re facing.
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