A business plan gives an outline of your business, the market in which it will operate and how it aims to make money - and should answer this question: why will your business succeed when so many others fail?
Appendices and Exhibits. The appendices and exhibits section contains any detailed information needed to support other sections of the plan.
While no business plan is like another, they do all need to provide specific information. That’s why a business plan template is useful to guide you through process of writing your business plan. Your business plan should provide details about the business concept, the marketplace and the expected financial performance.
Sales and Marketing Plan. A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.
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