Title Page. Enter your business information including the legal name, address, etc. If you already have a business logo you can add it at the top or bottom of the title page.
That does not mean you have to bust out Word and start the plan from scratch. A template is great--you probably are not doing anything that has not been done before, so it provides a proven structure for your plan. Pretty much everything on it can be customized.
The resulting document can serve as the blueprint for your business and be supplied to financial institutions or investors if debt or equity financing is needed to get your business off the ground.
Be specific. Being specific is just as important as being concise. The details will help you drill down into how you will actually deliver your plan.
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