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If your company is all business, your cards should be too; stick to classic designs with minimalist looks and elegant fonts and colors. If your brand is more creative, artistic or playful, you’ve got liberty to use bold images, arresting colors, unusual shapes or humor to get your message across.
The most common business card size is 84 mm by 55 mm, or 3.5 inches by 2 inches. You can go bigger, but if you do your cards are less likely to be kept. If you go smaller, you have a better shot, as long as they still fit in a typical card folio. Any non-traditional size is going to cost you more money.
For many businesses, one of the biggest challenges of designing business cards is coming up with something truly original. Fortunately, there are plenty of great ways to break away from the norm and create something truly striking. Special treatments are like shiny objects (sometimes literally): they can be very exciting and appealing. But do not let your original excitement make you go overboard. Choosing one two unique elements will let you stand out without being gaudy.
Standard business cards are printed on cardstock, but you can opt for wood, slate, plastic or metal. This is another fantastic way to create a business card that will be kept and remembered. Not every printer offers plastic, wood, or metal business card prints, so if you are interested in this treatment make sure to source your printer before designing your cards. If you are using plastic, consider whether you want frosted, opaque or transparent and design accordingly.
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