A professional business card needs to fit the branding of your business, display your logo prominently, and highlight your website and contact details, so the people you connect with can find you online, on social, or via email.
Two individuals with their heads buried in their phones typing away woould not create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
There are a lots of ways to make a visual statement with your business card. Whether it is adding a dash of playful creativity or introducing photos in an unexpected style. Making great use of icons, adding your logo and embellishments, or giving a visual nod to your expertise, are excellent ways to punch up your business card. Your design should make a visual statement that gives the innovative feel of your business to every prospect you hand your card to.
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