Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
Your business success and income always depends on having a regular stable of clients, but sometimes, old clients may not throw you as much business as usual. That’s why being able to submit high-quality and persuasive proposals on a regular basis to various prospects is the key to always keeping your doors open as a small business.
Before you get started with your proposal, you’ll want to understand what a business proposal is (there’s a lot of confusion around this), and how to best structure a persuasive business proposal.
Make a Winning Business Proposal! When you write a proposal, you’re really taking control of the future of your small business and brand, so you should put a good deal of thought and preparation into the final presentation.