The first step to getting more clients is to convince them that you understand their needs better than anyone else. That’s where the problem statement comes in. A successful business proposal must be one that is able to describe to the client what these needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know what those problems are?
When starting up a company, a business plan is a necessary step. In it, you will need to include your basic plan for the business and how it will grow in the future. Next is Business Proposal. This is different from your business plan as it focuses on a project within the company instead of the organisation as a whole. According to Bidsketch, these need to contain the “3 Ps: problem statement, proposed solution, and pricing information.” Business proposal template could be used for the sale of an object or service, or in marketing, or as a construction proposal. As A Concord Carpenter explains, this particular type should include items like specific materials to be used, costs and payment schedules.
Explain How You’re Going to Solve Their Problem. Be a problem solver. Outline your objective and method for addressing your prospective client’s problem and how you’re going to solve it for them. In the above example, maybe there hasn’t been sufficient A/B testing to determine what page design iterations works and which don’t. You could potentially offer this as part of your strategy to tackle their poorly converting site.
Types of proposalsProposals are produced for many different purposes, but they can be split into two categories: solicited and unsolicited.
- The solicited proposal usually begins with a request for a proposal (RFP). Many companies will use an RFP template to give potential suppliers details of what they are looking for in a bid. It will usually give a timeline of when items are due and what they are looking for in the document.
- The unsolicited proposal is initiated by the person who writes it. The writer usually submits it because they have an idea they want to pitch or they want to sell something.
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