The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.
Although presentation counts, as you saw with these proposal templates, that’s not the only thing that matters. Even with these stellar business proposal templates, the content is still critical, and that’s up to you to create.
Now that you know the essentials of a winning business proposal, it’s time to go ahead and start writing, right? Well, not exactly. The next part is to be able to find out what to put under the 3 Ps so that you can develop a business proposal that gets their attention and awards you that contract.
Relate to Your New Client by Describing Their Situation. Describe the current situation or problem that your prospective client is facing. If, for example, your new client is a company looking for a better-designed website to raise conversion rates, you need to start your proposal by identifying what challenges they’re facing.
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