If you’ve worked with a client before, convincing him or her to hire you on retainer (an ongoing basis) is one of the most effective ways to increase your income. Familiarity with your client’s unique needs, work style, and industry are all powerful motivators to convince them to choose you instead of anyone else.
Another thing to remember when writing a business proposal is to always put yourself in the shoes of your potential clients. Doing this will help you provide information on things that they would most likely ask, such as “Why should we pay you this much amount for the solutions you’re offering” and “How can these changes benefit me?”
Finish Confidently. Here’s your chance to persuade your prospective client by convincing them as to why they should choose your proposal over others. Highlight successful projects you’ve completed for other clients in the past and don’t be shy about pointing out your strengths.
Detail the Cost and Time Involved. No client enjoys coming in over-budget for any job or project, but all clients appreciate knowing exactly how much time and money can be expected of them if they choose you for this specific project. Spell out the timeline of when and how you’ll do what with a best estimate. Are you going to interview your clients at the start of next month to figure out where their site is losing money? Will you begin wireframing your redesign iteration shortly thereafter?
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