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If your company is all business, your cards should be too; stick to classic designs with minimalist looks and elegant fonts and colors. If your brand is more creative, artistic or playful, you’ve got liberty to use bold images, arresting colors, unusual shapes or humor to get your message across.
Laser cuts, die cuts and presses can leave a striking void in or pattern on your card. This kind of design can make your card memorable, because it looks and feels one-of-a-kind—just like your business. Folds give your cards a sophisticated look and also allow you more room for information and design elements.
A well-designed business card is a potent brand symbol to use, too. It can showcase your brand s style, creativity, and get you noticed and remembered. These are all great reasons to have a card. One final reason to carry cards? Having them on hand shows people that you really do mean business, and that you are always prepared to conduct it.
Turn your brand values into a business card design. Do this by thinking about the customer you’re trying to impress, and deciding what would tell the story of your business for that customer. Your images (if you use any), colors and textures should all be consistent with your existing marketing materials, and all of those should be right in line with the brand values that distinguish your business from everyone else.
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