For many businesses, one of the biggest challenges of designing business cards is coming up with something truly original. Fortunately, there are plenty of great ways to break away from the norm and create something truly striking. Special treatments are like shiny objects (sometimes literally): they can be very exciting and appealing. But do not let your original excitement make you go overboard. Choosing one two unique elements will let you stand out without being gaudy.
If your company is all business, your cards should be too; stick to classic designs with minimalist looks and elegant fonts and colors. If your brand is more creative, artistic or playful, you’ve got liberty to use bold images, arresting colors, unusual shapes or humor to get your message across.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
And how do your current business card designs look, is their design still current, or are they starting to look dated? Would you feel excited and proud handing them to a new lead? You want your cards to come across as vibrant, modern, and fresh. They need to represent your brand and business, carry the personality and message of your company, and encourage prospects to connect with you.
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