How to Create a Proposal. There are many things you will need to cover in your proposal letter. Each different part has a purpose, and altogether they should set out clearly the reason for the letter. Here are five sections that need to be included: Introduction, What is the problem?, How will you solve the problem?, Cost/Schedule, Executive summary.
Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
When creating a proposal, you will need to identify which format is most suited to your audience, or, in other words, the purpose of your proposal. Whatever this might be, there is a Word template to fit. Here are some proposal letter templates to show how each format is tailored to the needs of the writer and recipient.
The secret behind writing a winning business proposal and one that will just be set aside is the presence of what I call the 3 Ps: problem statement, proposed solution, and pricing information.