Be specific. Being specific is just as important as being concise. The details will help you drill down into how you will actually deliver your plan.
Title Page. Enter your business information including the legal name, address, etc. If you already have a business logo you can add it at the top or bottom of the title page.
Sales and Marketing Plan. A description of how you intend to entice customers to buy your product(s) or service(s), including advertising/promotion, pricing strategy, sales and distribution, and post-sales support if applicable.
A business plan gives an outline of your business, the market in which it will operate and how it aims to make money - and should answer this question: why will your business succeed when so many others fail?