Your business card template is designed with a professional layout. An experienced designer has taken this tiny 2 inch by 3.5 inch printable canvas and transformed it into a lead magnet. Every contact detail will be on it is own line, in some cases with icons next to them, or inside boxes. All the design elements will be setup on a grid. This allows someone looking at your business card to see the design as well-organized and find important information quickly. Below are some example of a business card grid.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
When you meet someone that could potentially be a great prospect or connection, do not you want him or her to walk away with a great first impression? A memorable business card does a lot more than just pass on an email address or phone number.
Turn your brand values into a business card design. Do this by thinking about the customer you’re trying to impress, and deciding what would tell the story of your business for that customer. Your images (if you use any), colors and textures should all be consistent with your existing marketing materials, and all of those should be right in line with the brand values that distinguish your business from everyone else.