Before you get started with your proposal, you’ll want to understand what a business proposal is (there’s a lot of confusion around this), and how to best structure a persuasive business proposal.
The first step to getting more clients is to convince them that you understand their needs better than anyone else. That’s where the problem statement comes in. A successful business proposal must be one that is able to describe to the client what these needs are in a plain and simple manner. This is extremely vital because how can you expect the client to believe that you can help them solve their problems if you don’t even know what those problems are?
Another thing to remember when writing a business proposal is to always put yourself in the shoes of your potential clients. Doing this will help you provide information on things that they would most likely ask, such as “Why should we pay you this much amount for the solutions you’re offering” and “How can these changes benefit me?”
How to Create a Proposal. There are many things you will need to cover in your proposal letter. Each different part has a purpose, and altogether they should set out clearly the reason for the letter. Here are five sections that need to be included: Introduction, What is the problem?, How will you solve the problem?, Cost/Schedule, Executive summary.