By on March 12 2018 02:55:51
Not all clients and buyers will give you the explicit details of their wants and needs, especially if you’re submitting an unsolicited business proposal. Extend your research to include the competitors of your potential client, and their customers as well. This will ensure that your business proposal will be as comprehensive and as detailed as possible. You can get strategic with this by creating a profile of your ideal customer. How old are they? Where do they live? Where do they hang out online? Personalizing your research like this will help give you clues about what to say (and how to say it) to resonate with someone.
A business proposal is perhaps one of the most critical documents you need to learn how to write. It is what spells the difference between success and failure, whether you’re a freelancer or you have a company of your own.
Business Proposal vs. Business Plan. Quite often, the terms “business proposal” and “business plan” are used interchangeably, giving you the impression that they are one and the same. But they are not. A business plan is a “formal statement of a set of business goals” and how these would be achieved. These documents sometimes can be included in a business proposal.
Explain How You’re Going to Solve Their Problem. Be a problem solver. Outline your objective and method for addressing your prospective client’s problem and how you’re going to solve it for them. In the above example, maybe there hasn’t been sufficient A/B testing to determine what page design iterations works and which don’t. You could potentially offer this as part of your strategy to tackle their poorly converting site.
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