What’s in a business proposal? This document provides you with a free business proposal template. Feel free to adjust it to suit your needs. No two businesses will use exactly the same format, so it’s important that you understand what the purpose of the proposal is. What are you trying to achieve? Does the format help you do that? If not, adjust it so that it does! Ultimately, a business proposal is comprised of three parts:
- A problem statement.
- A proposed solution.
- A pricing estimate. It’s worth noting that a business proposal is not just an estimate. While you will likely touch on costs in the proposal, an estimate is much more informal, and doesn’t take the whole picture into account in the same way a business proposal does.
The main objective of submitting a business proposal is to offer a solution to a problem faced by a prospective client. This part should be as detailed as possible, and able to address each and every need you have discovered.
Before you get started with your proposal, you’ll want to understand what a business proposal is (there’s a lot of confusion around this), and how to best structure a persuasive business proposal.
Types of proposalsProposals are produced for many different purposes, but they can be split into two categories: solicited and unsolicited.
- The solicited proposal usually begins with a request for a proposal (RFP). Many companies will use an RFP template to give potential suppliers details of what they are looking for in a bid. It will usually give a timeline of when items are due and what they are looking for in the document.
- The unsolicited proposal is initiated by the person who writes it. The writer usually submits it because they have an idea they want to pitch or they want to sell something.
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