If your company is all business, your cards should be too; stick to classic designs with minimalist looks and elegant fonts and colors. If your brand is more creative, artistic or playful, you’ve got liberty to use bold images, arresting colors, unusual shapes or humor to get your message across.
The most common business card size is 84 mm by 55 mm, or 3.5 inches by 2 inches. You can go bigger, but if you do your cards are less likely to be kept. If you go smaller, you have a better shot, as long as they still fit in a typical card folio. Any non-traditional size is going to cost you more money.
Your business card template is designed with a professional layout. An experienced designer has taken this tiny 2 inch by 3.5 inch printable canvas and transformed it into a lead magnet. Every contact detail will be on it is own line, in some cases with icons next to them, or inside boxes. All the design elements will be setup on a grid. This allows someone looking at your business card to see the design as well-organized and find important information quickly. Below are some example of a business card grid.
If you met two individuals and one was scrambling to find a pen and something to write on and the other person simply pulled out a business card, who would you want to do business with? Showing that you are prepared at all times is a great indicator that you are professional.
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