Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
A professional business card needs to fit the branding of your business, display your logo prominently, and highlight your website and contact details, so the people you connect with can find you online, on social, or via email.
For many businesses, one of the biggest challenges of designing business cards is coming up with something truly original. Fortunately, there are plenty of great ways to break away from the norm and create something truly striking. Special treatments are like shiny objects (sometimes literally): they can be very exciting and appealing. But do not let your original excitement make you go overboard. Choosing one two unique elements will let you stand out without being gaudy.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
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