Title Page. Enter your business information including the legal name, address, etc. If you already have a business logo you can add it at the top or bottom of the title page.
Any funder worth his or her salt wants to see it right off the bat. Moreover though, a solid business plan is a living document that will continue to guide your efforts as your business grows. A lot of those mistakes (most of them, in fact) are the result of poor planning. Bad location, a marginal niche, having no specific user in mind, raising too much or too little money--all of these issues can be prevented or at least mitigated with good planning.
Appendices and Exhibits. The appendices and exhibits section contains any detailed information needed to support other sections of the plan.
A business plan gives an outline of your business, the market in which it will operate and how it aims to make money - and should answer this question: why will your business succeed when so many others fail?