Everything we do in business today is digital -- sending mail, signing contracts, attending meetings, even networking. The business card is one thing that digital will not fully replace anytime soon.
Do not forget that the back of your business card is prime real estate to make use of. Add a business card background design that’s meaningful to your brand or business. Showcase images of your work. Or give a special offer, promote a high value giveaway, or direct prospects to an engaging landing page.
Two individuals with their heads buried in their phones typing away woould not create any kind of significant memory of the encounter. You can easily transfer the information from a business card to your mobile device after the conversation.
For many businesses, one of the biggest challenges of designing business cards is coming up with something truly original. Fortunately, there are plenty of great ways to break away from the norm and create something truly striking. Special treatments are like shiny objects (sometimes literally): they can be very exciting and appealing. But do not let your original excitement make you go overboard. Choosing one two unique elements will let you stand out without being gaudy.
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