By on January 04 2018 17:27:31
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Do not forget that the back of your business card is prime real estate to make use of. Add a business card background design that’s meaningful to your brand or business. Showcase images of your work. Or give a special offer, promote a high value giveaway, or direct prospects to an engaging landing page.
Standard business cards are printed on cardstock, but you can opt for wood, slate, plastic or metal. This is another fantastic way to create a business card that will be kept and remembered. Not every printer offers plastic, wood, or metal business card prints, so if you are interested in this treatment make sure to source your printer before designing your cards. If you are using plastic, consider whether you want frosted, opaque or transparent and design accordingly.
For many businesses, one of the biggest challenges of designing business cards is coming up with something truly original. Fortunately, there are plenty of great ways to break away from the norm and create something truly striking. Special treatments are like shiny objects (sometimes literally): they can be very exciting and appealing. But do not let your original excitement make you go overboard. Choosing one two unique elements will let you stand out without being gaudy.
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