Explain How You’re Going to Solve Their Problem. Be a problem solver. Outline your objective and method for addressing your prospective client’s problem and how you’re going to solve it for them. In the above example, maybe there hasn’t been sufficient A/B testing to determine what page design iterations works and which don’t. You could potentially offer this as part of your strategy to tackle their poorly converting site.
Finish Confidently. Here’s your chance to persuade your prospective client by convincing them as to why they should choose your proposal over others. Highlight successful projects you’ve completed for other clients in the past and don’t be shy about pointing out your strengths.
Types of proposalsProposals are produced for many different purposes, but they can be split into two categories: solicited and unsolicited.
- The solicited proposal usually begins with a request for a proposal (RFP). Many companies will use an RFP template to give potential suppliers details of what they are looking for in a bid. It will usually give a timeline of when items are due and what they are looking for in the document.
- The unsolicited proposal is initiated by the person who writes it. The writer usually submits it because they have an idea they want to pitch or they want to sell something.
Although presentation counts, as you saw with these proposal templates, that’s not the only thing that matters. Even with these stellar business proposal templates, the content is still critical, and that’s up to you to create.