Gone are the days when people carried their business cards with them so that they could give these small paper business cards to colleagues and business associates. The small paper business cards where often made of high quality paper that included business and contact information of the person. Nowadays people are opting to create virtual business cards that are online business cards that can be directly sent to associates directly online.
A business card is a physical object that a potential prospect leaves the encounter with. Your brand stays with them. If you meet a prospect and exchange email addresses and phone numbers you each walk away with another contact on your mobile phone -- it ends there. If you hand over a creative business card that makes a great impression that person is likely to show it to other people -- putting you and your brand in front of additional prospects.
Most business cards are paper, although there are lots of other options, from plastic and wood to metal and slate. Assuming you go with paper, you need to choose thickness, coating, color and weight. All of these can affect the price.
Turn your brand values into a business card design. Do this by thinking about the customer you’re trying to impress, and deciding what would tell the story of your business for that customer. Your images (if you use any), colors and textures should all be consistent with your existing marketing materials, and all of those should be right in line with the brand values that distinguish your business from everyone else.
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